What we do at AARP Innovation Labs may surprise you.

But, why we do it is even more important.

Our products within AARP Innovation Labs fall underneath the categories of health, wealth and self. Innovation goes beyond age, gender, ethnicity, race, and background so, aging isn’t just about our physical health; it’s also about our emotional/mental well being, our financial resilience, our environment, our relationships and much much more.

We strive to address aging challenges from multiple angles.

Alcove VR

Bringing families together in VR


Bringing people together around moments that matter

Let's Be Well

Expertly curated products for health and wellness

Vested In U

Retirement 101 for busy biz owners

Our Process

Our product development teams run like full speed mini-startups based on a human-centered design model where they transform intimate human insights into new products, services, and experiences from idea to conception.


We talk to consumers - real people - to understand their pain points and focus on bringing innovative approaches to work.


We make ideas come to life through rapid prototyping, sketching, and design thinking.

Test, Learn, Repeat

We take our prototypes to real people to test and refine based on feedback. We continue this loop until our prototype is addressing the consumer's need.


After development and proof of concept and beyond, our team works with an extended team of AARP’s highly intelligent resources to take these new solutions to millions of people.

Alcove VR Logo

Alcove was built to help break down the barriers of social isolation. It is a virtual reality platform that connects family members across generations by bringing them together in a world filled with immersive experiences. Deepen bonds and create new memories with your loved ones as you journey to new places around the globe, share photo memories, travel the globe, relax with immersive mediation, engage in health and wellness activities, watch AARP shows or simply sit on your virtual couch and catch up – even when you’re physically apart.

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The travel room in Alcove, featuring pictures on the wall that will transport viewers to experiences around the world

Confetti brings people together around moments that matter by making it easy to create a collaborative keepsake book. Confetti is unique because you can have an entire community of family and friends submit photos and messages all in one place, making it faster and easier to create a meaningful gift for someone you love.

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Digital and photobooks created from Confetti

Let’s Be Well Boxes empowers people to move forward. The Let’s Be Well Diabetes Box gives those living with diabetes the practical tools to take the necessary steps and empowers them to take care of themselves – on their own terms. Inside the box are lifestyle products, resources and information that meet people’s changing needs during their journey with diabetes.

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Vested In U is an online platform that makes it easier for small business owners to learn, find, compare and select the retirement plans that are best for them and their employees. Users simply type in information about their company and their needs, and then are presented with side by side comparisons of plans.

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