Our 8-week accelerator program helps early-stage AgeTech startups better understand the 50+ consumer and position their solution to tap into the $8.3 trillion longevity economy.
Startups who are invited into one of our 8-week cohorts can expect hands-on mentorship and community with like-minded founders with products serving older consumers. Each startup in the program is assigned a dedicated advisor who works with them to tackle the specific challenges they are facing.
Surrounded by a team with years of experience building and creating solutions for the 50+ demographic, startups gain rapid insight into the market and can tap into a breadth of resources like:
All customized to meet your startup’s goals and help you succeed.
If you are a startup exploring opportunities in the longevity space, this is the place to be!
AARP Innovation Labs is the intersection of technology and the longevity economy. You’ll be able to tap into decades of research and insights into consumers 50+ and the experts who live and breathe this work everyday.
We aren’t just providing mentors, but dedicated support that acts as an extension of your team through the duration of the cohort. Our team dives in to understand your business, pain points, and goals so that we can best support your individual business needs, whether that is testing business models, collecting consumer feedback on your next release, or understanding what messaging resonates with your audience.
To be eligible for the program, you must enter an AARP Innovation Labs sponsored pitch event. From there, the startups that are selected to pitch at the event are considered eligible. The AARP Innovation Labs team carefully assesses and selects the startups that best exemplify AARP’s mission to empower people to choose how they live as they age and show potential business growth. Learn about upcoming pitch events.
Our cohorts are run completely virtually and have since day one. We’ve found our rhythm and been successful in building community between startups and Innovation Labs staff even in a virtual setting.
Time commitments can range from 1-2 hours per week to 5-6 hours per week, depending upon the engagement goals for your startup. You are welcome to include whomever from your team makes sense in weekly calls, user feedback sessions, and cohort events.
AARP’s mission is to empower people to choose how they live as they age. We are looking to support and amplify the work of startups who are aligned with our mission because at the end of the day, your success is our success.
We do not charge or take equity for startups to join the program. Does this sound too good to be true? As a mission driven organization we sit in a unique position. We are looking to support and amplify the work of startups who are aligned with our mission of empowering people to choose how they live as they age. Your success is our success.
Due to our non-profit status, we are unable to give startups access to AARP’s membership base or utilize the AARP brand in marketing your business.