AARP Innovation Labs

We empower people to choose how we live as we age, through innovation.

We accelerate the innovation ecosystem by working with startups, accelerators and the innovation community to empower people to choose how they live as they age.

What We Do

We focus in three areas to take powerful ideas and translate them into the market as product and service solutions that generate significant impact.

Why We Do It

We do this important innovation work as a commitment to address epidemic challenges that we all face every day in the areas of health, wealth and self.


1.5 million Americans are diagnosed with diabetes every year. Total costs associated with heart health are expect to exceed $1 trillion by 2035.


The average American has saved only $2500 for retirement.


Social isolation is an epidemic – one that’s increasingly recognized as having dire physical, mental and emotional consequences that lead to early mortality.


About half of the children born today will live to be 100 years old. We are being given a lot more time and because of this we need to restructure and redesign life to make the most of it.

Where We Work

The Hatchery is a 10,000-square-foot lab in Washington, D.C. It’s the coolest, creative hub in the district! We come up with bold new ideas to transform the lives of people as they age.

Our space is where we develop and launch our own startups as well as work with external cutting edge startups from around the world. We also use our space to convene experts in disruptive technologies, host bold events and connect startups with consumers to test their ideas.