Apply for Smart Home Innovation for 50+ Pitch Competition

How might we empower the 50+ market to thrive with new innovative AgeTech Smart Home solutions that allow older adults to live actively, independently, and safely at home while staying connected with their community.

Pitch date

Wednesday, August 3rd, 2022

Applications Closed

Friday, June 24th, 2022 @ 11:59pm (EST)




Startups chosen to pitch at the event will receive the following:

  • Judge’s choice winner will receive $10,000
  • Professional pitch coaching prior to the event
  • Broad exposure to the influential AgeTech community
  • Opportunity to meet 1:1 with each of the judges in private breakout rooms immediately after the pitch event
  • Startups invited to pitch may be offered a spot in an upcoming AARP Innovation Labs’ accelerator  cohort, where they can expect hands-on mentorship by a team with years of experience building and creating solutions for the 50+ audience.
  • Startups who complete the AARP Innovation Labs’ accelerator are invited to join the AARP AgeTech Collaborative™ community.


  • Your startup has a U.S. presence. Refer to Official Rules.
  • Less than $1 million in annual revenue
  • Received less than $15 million in investments
  • Demonstrate that your product relates to the event’s challenge statement
  • Be early-mid stage, with a working MVP, pilot or in-market with early adopters or customers
  • Please see official rules for more information, including judging criteria

Finalist Expectations

  • You will partake in 2 required professional coaching rehearsals, which are at offered at no charge
  • You agree to have your founder or top executive pitch at the virtual event and participate in the 1:1 meetings on Wednesday, August 3rd, 3:30pm – 6:30 pm ET
  • You agree to cover your own expenses related to preparing and pitching
  • You agree to have your pitch recorded by the AgeTech CollaborativeTM from AARP and AGENCY
  • You agree to promote the event and your participation via your company’s social media channel(s)

Interested in attending the event on August 3rd?